- XLO Cloth
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A camera using a fisheye lens looks over a dirty kitchen. "There’s a lot to clean, so speed your way clean with XLO."
A dish cloth swishes back forth across the benchtop, a woman speaks to the camera as she stretches the cloth, which: "will not fall apart in your hands… made of polyester fibre."
Learn more about the history of domestic labour in New Zealand.
Catalogue Reference C25516
Production Company: Peach Wemyss Astor
Director, Producer: Bob Herridge
Agency: Goldberg Advertising Ltd, Auckland