Labour Party

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This party political broadcast uses graphic bands and split screen effects in an eye-catching way.

Graphics repeat the phrases "Make Things Happen" and "Vote Labour" against an orange and pink screen, while the theme song plays "...old enough to have a past to turn to, yet young enough to have a future we ourselves can make."

The associations of the chosen images are numerous: young and hip, old and lonely, children, babies, health, industry... The use of a famous image of an execution from the Vietnam War is politically bold, perhaps appealing to New Zealand left-wing voters who opposed the War.

Labour Party leader Norman Kirk is shown walking up the steps of Parliament. The 1969 election was won by the National Party, led by Keith Holyoake – Labour and Kirk would have to wait until 1972 to "make things happen."

Televised politics were still relatively new at this time – the New Zealand election results were broadcast on TV for the first time in 1963, and the introduction of political advertising followed in 1966.

Catalogue Reference C1600

Year 1969

Credits

Production Company: Peach Wemyss Astor
Director: Bob Harvey

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