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The "great shapes" of the Austin Mini, 1100 and 1800 are compared to the "great shapes" of three models in various suggestive poses, beside each car. While the social mores of particular eras alter, sexual symbolism has been a consistent tool for the advertising industry.
The filmic technique of equating the female body with car bodies would continue to be employed for decades to come – compare this advertisement to the 1983 Toyota Starlet advertisement.
Catalogue Reference C1013
Produced for: Charles Haines