Mobil – Bottoms to The Road

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This advertisement uses stop motion animation to animate people as if in invisible cars – they sit with their bottoms to the road and advance along the tarseal as if driving.

One man drives bumpily and leaves a trail of bolts and other loose car parts behind him, while another overtakes him, driving smoothly.

"Don’t risk undue wear and tear by using the wrong oil," advises the voiceover.

See a behind the scenes still showing the making of this advertisement.