Four Square – It Pays to Shop

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This advertisement is striking in its juxtaposition of live action and cartoon styles.

A woman holding a wicker basket walks alongside a cartoon backdrop of buildings. She affects surprise when a bubble (a sign placed using stop motion) appears with the writing, "Where’s the place to do your shopping?" She turns 180 degrees to be confronted with another sign reading, "Where is everybody stopping?" A catchy jingle reinforces this dialogue, "Four Square grocers naturally."

Catalogue Reference C25548

Year 1960


Production company: Peach Wemyss Astor

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