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National Party

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This is arguably the most controversial election campaign advertisement in New Zealand’s political history. It suggests that Labour’s compulsory superannuation policies are verging on communism – animated Russian Cossacks dance across the screen before National Party leader Robert Muldoon addresses voters directly.

The animation was done by Hanna Barbara (of The Flinstones fame) in the days before legislation limited the amount that could be spent on campaign advertising.

This advertisement was made by Colenso, who rose to become New Zealand’s highest-earning advertising agency in the 1980s. Colenso also made the famous KFC Hugo advertisement and the Crunchie Bar Goldrush advertisement.

Catalogue Reference C1555

Year 1975

Credits

Production Company: Pacific Films
Director: Michael Wall
Animation: Hanna-Barbera

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